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Guide to Instagram and the Reasons why Businesses Should Use This Social Media Platform for their Marketing Tool Today a lot of people are finding the social media platform Instagram (short for instant camera and telegram) to be a very powerful and effective marketing tools where millions of people see your products or brand and grow a strong following from those who could related to that brand. When users use Instagram, they simply taking a picture or a video using their mobile phones and send them on the site for the purpose of sharing them. Even without the usual sales pitch, posting your business images in Instagram will allow millions to see your marketing message. Even without selling your products or services to viewers, posting the right instagram image would create an appeal to viewers. And especially these days when most social interaction are infused with visuals like taking photos that you want to share to your friend, or taking selfie’s to inform people where you are. Now we realize the importance of visual content on social networks to help businesses market their products online. And if word of mouth is a good form of recommendation for businesses, instagram is a great example of this but in visual form and businesses can take advantage of visually marketing products across marketing channels online.
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Below is one good example of using instagram on your site which will help you to connect with customers across multiple channels and increase cross channel engagement. Consider the scenario where you have a photo from your Instagram account which you post into your website. And, imagine the scenario where a browser in your website sees your Instagram photos, decide to follow you and reconnect with you later on. And this can work vice versa. Some may be browsing on Instagram photos that may lead them to and on your website.
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This is just an example of how you can cross over a single photo to another channel, and there are a lot of other channels from which you can make these links. Another benefit of using Instagram pictures is that traffic that comes from these photos are super engaged. And because of being a mobile app, Instagram drives more engaged traffic to your website more than any other social channel. What is great about Instagram is that it is mobile and this means that if you have questions to ask about the photos or video that you are viewing you can get instant answers to it. And it being a mobile app makes these original photos and videos impromptu footages.