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Video Quality vs. Video Quantity: Which Gives More Value to Consumers?

Today, consumers have gained ascendancy over producers, and this is the reason why producers are find ways to cultivate their relationship to their customers in order to please them. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.

In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.

Information dissemination is another important consideration when you are marketing your products. Everyone today affects that fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. And so the fight between video quantity and video quality.

When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. Having a video with great content is something that your consumers will want to see. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.

So in marketing today, video is now king and not just any video but that which contains the proper value. Distributing your content via videos gives your consumers a more instantaneous content comprehension and awareness which is why around ninety six percent of people say that it helps them make their buying decision. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.

Today, selling products can give you success if you are able to build an emotional connection with your prospective client.

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