Lessons Learned from Years with Tips

Essential Tips to Create a Great SEO Campaign Strategy for Your Law Firm Site

For you to reach more customers and expand your business, you should have a well-designed and interactive website. Additionally, you must be reachable. This is where your SEO campaign comes in handy. When your website does not receive massive traffic, it becomes senseless how great your site is. The site will provide no phone calls and leads. Here we will explore five essential tips that you can implement for them to take your web presence to greater heights. Firstly, you need to decide the keywords that you desire to focus. Making your website SEO optimized is very simple. People fear the word SEO .

It does not have to be this way. The first step to take to optimize your site is to determine the keywords that are more relevant to your firm. More specific keywords are more effective than broad or generic keywords. For instance, the keyword ‘New York Attorney’ is very broad. Over 166,000 attorneys litigate in New York. This type of keyword will not get you seen by clients. Rather you should concentrate on your specific area of practice. For example, a keyword like ‘New York City Divorce Attorney’ is a better technique. Check out where rival firms rank for your selected keywords. Once you have selected the keywords, go to google and browse through them. Determine the businesses that have high ranks for it. This is a great way to know your direct competition and where they rank in organic search.

Take your time on their sites to see how they utilize their keywords for them to be the top in the ranks. Your site should be mobile responsive. There is an increase in the search for law firms on mobile phones. So, it is critical for your site to be of high quality so that the smartphones can take a short time to load the web pages. Additionally, a mobile-friendly site gets you in the top ranks in search engines like Google, Bing, and Yahoo. A site that is not mobile-friendly will rank very low in the results. The best example of a mobile-friendly law firm website is the website of Stephen Babcock. You can use his models to design yours.

The other guideline is to optimize the keywords on your Homepage. When you have decided on the target keywords, make sure that your home page is consistent with them. Also, it is advisable to create keyword-specific pages. Search engines favor you for having a significant amount of content about specific keywords. Make lots of pages and blogs with the top keywords to increase your ranks.