22 Lessons Learned: Websites

What You Must Know Regarding the Google Penguin 4 Update

Google introduced the Penguin Update to better catch those sites which are deemed to be spamming the search results, especially those doing so through buying links or by getting them through the link networks made primarily to boost the Google rankings. If a new Penguin Update is released, the websites that have taken action to avoid the bad links or eliminate the spam can get rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites being caught by mistake can escape.

Penguin 4 was announced and such can be an excellent thing for the legitimate SEO companies. Know that the algorithm of such devalues the links rather than punish the sites. Penguin is baked in Google’s core algorithm and this updates real time. Moreover, the feasibility of such negative SEO is reduced. Know that the new Penguin is also more granular. Be aware that the new update actually pushes the SEO much nearer the real marketing. This is quite a relief with a lot of sites that waited for over 2 years.

If your site has been affected by the Penguin, then the entire site was demoted in the search and no clear explanation on how to recover from this. Due to the strictness of Penguin, along with the misinformation which surrounds the algorithm, made with such negative environment and contentious relationships between the business owners and Google.

Know that Google will be able to prevent spam from having the results manipulated but now the site owners will not have to live in fear of a crippling penalty in Google, with questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. The manual penalties are a lot much easier to know, both in the recovery and application.

Through the Google Penguin 4 update, there is that real time updating. Through such kind of data, the Penguin is actually refreshed real time and for this reason, the changes are going to be seen in a much faster way. This will be evident after the reindexing and the recrawling of the page. Because of the move to such Penguin 4, the search engine can now evaluate the links in a much easier way.

This means that you don’t have to use Penguin refreshers or there are no updates to recover. In fact, Google stated in their announcement that they will not comment on refreshes in the future. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.